Medical Equipment Supplier website case study

The brief for this project was two fold; To rebrand the company, and to design and develop a new CMS driven website incorporating numerous featutres that would be managed by the staff using the bespoke Admin system. The website target audience was to be for both consumers and surgeons.

The client

Formed in 2010 Modern Aesthetic Solutions had a mission to transform the way certain medical conditions could be treated using state of the art radiofrequency technologies. The results from these treatments includes reduced recovery times and efficient treatment of these conditions. Modern Aesthetic Solutions supplies equipment to hospitals and clinics across the UK.

The strategy

The initial step to this project was to undergo a brand refresh. The goals were to align the brand with the manufacturer of the equipment giving a simlar feel and colour scheme whilst ensuring that the brand was still unique. The brand refresh was completed leading on to the new website. The website design again was to align with the manufacturer whilst providing a unique identity. The website is drive by a bespoke CMS Admin system that incorporates numerous features including: Complete treatment page building using pre-set panels, capability to add videos and document downloads, client testimonials, news, blogs and a complex (from a programming aspect) but efficient way of adding in clinics and hospitals for the end users to search on using postcodes. There is also a password protected For The Surgeon section where documents, videos and upcoming workshop details can be updated.

A happy client

" From the very first phone call I found Tas professional, informative, knowledgeable and enthusiastic and knew instantly I wanted Swift Digital Solutions to build my new website. Throughout the whole process they were incredibly efficient and responsive and were open to any tweaks I suggested. My criteria was I wanted a fresh and fun new website for my business and that is exactly what I got, I highly recommend this team! "
Adam R

Site information

Website design by: Swift Digital
Website type: CMS
Website features: CMS, Post Code searching, Mobile responsive
Client location: London


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