Web design plays an important role in the success of your business website, mobile application or personal blog site. Below we describe current web design trends that can have a positive impact on your website in 2019.
Mobile first design
In 2015, Google announced that mobile searches overtook desktop searches, hence Google now takes priority in crawling and indexing mobile sites first and desktop second. If your website does not have a mobile-first design in 2019, Google will leave your business behind your mobile-responsive competitors in the organic search engine results pages.
The most important thing to take away from this is that the majority of people are searching on the internet using their mobile devices. You’ll want to attract people to land on your web pages and navigate them, a mobile-first design can help you achieve this. Moreover, having a speedy mobile responsive website that does not differ from your desktop version will help towards improving your keyword rankings in Google.
In recent years it has become increasingly popular for consumers to use live chat on websites and micro-interactive apps like What’s app to interact and communicate with a business.
Incorporating live chat in your web design in 2019 could be the way forward for your business if your goals are to provide proactive customer interaction, excellent customer service and faster customer assistance.
Chatbots like Amazons Alexa and Apples Siri are more sophisticated ‘instant response’ agents. Instant messaging could benefit a business greatly by helping consumers receive instant responses to questions or problems that they need solving.
A huge trend of 2019 is video. According to Wyzowl, 79% of consumers prefer watching a video to reading about a product.
It is common knowledge that people love visuals, especially moving images. People also have short attention spans, especially when they have a flood of information to process. A video can convey your message quickly and effectively. Having one or more high-quality professional videos on your website will have a modern appeal and can do a great deal for your brand standing.
As the world has shifted towards mobile devices, micro-content (short-form content) has emerged in popularity. Most web users experience micro-content all the time on social media. Examples are micro-animations, micro-stories, micro-blogs and so on.
Incorporating micro-content into your web design 2019 can provide a satisfying new age experience on your customers and prospects and in return will help elevate your web presence overall.