Can low quality web design hurt your business and why web design is so important

can low quality websites hurt your business


The internet is based around websites. In fact, it's what makes the internet what it is. Websites are where people go when they want to find information or buy something online, and if your website isn't as good as possible then this could affect your business.

The majority of the people who come to your website will not have anything to do with you or your business at all.

Why do you think people come to your website? Most of the time, they’re not coming because they want to buy something or sign up for your newsletter.

They’ll be looking for information, searching for something specific, or just browsing around. And that’s okay! But it means that having a good-looking design isn’t as important as having one that works well and makes sense.

Accessibility is as much about usability, as it is about inclusivity and having a website that anyone who comes across it can access.

You might be surprised to learn that accessibility isn't just about making your website as usable as possible for people with disabilities. In fact, it's really about making sure your website is usable by anyone who comes across it. Accessibility means making sure that you can use the same website on any device or computer, whether you're using an old Mac laptop from 1995 or a new Android tablet from 2021.

Accessibility also means making sure that the information on your site is available at all times and in all places—which is especially important when you consider who might need access to it: people with physical disabilities; people who are deaf or hard of hearing; those living in remote areas where internet access isn't readily available; older generations whose tech skills may be limited; and more!

To be competitive and successful online, you'll need to publish quality content.

When it comes to the internet, content is king. Content is what will help your website rank in search engines and generate leads for your business. It comes in many forms including text, graphics, and videos. In fact some websites are built on video alone.

What's more important than good design? Good content! What's more important than great design? Great content! Without quality content you may as well not even launch a website at all because that's what will make or break your online presence - not how pretty it looks - so make sure that you have plenty of high quality articles and blog posts ready to go before you publish them on a specialist website development platform like our own here at Swift Digital.

Your web design should be consistent with your company's brand and identity.

Consistency is important for a web design. Your design should be in line with your company's brand and identity.

A good way to ensure that the design doesn't conflict with your company's brand is by using elements from the logo and other promotional materials on it. These are usually an effective way to convey a message about what makes you unique, which will help ensure that people remember who you are when they see your website.

If your website isn't optimised for search engines, it doesn't matter how great the content on your site is.

If your website isn't optimised for search engines, it doesn't matter how great the content on your site is. Search engine optimisation(SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid results—often referred to as "natural", "organic", or "earned" results—which are usually displayed as search engine results pages (SERPs). These organic results appear on the top and right hand side of the SERP. They are generated by special algorithms that evaluate several factors when crawling your site. These algorithms consider things like:

  • How often content has been updated
  • How many links point back to you from other web pages
  • How many other websites link back to you

Visually, a bad web design can turn potential customers off of a site before they've even had a chance to see what the site has to offer.

Poor web design can make a website look unprofessional and therefore appear untrustworthy, especially if your brand is targeting a specific demographic (younger people, for example).

Bad web design can also cause problems for users on mobile devices. Mobile devices have smaller screens than desktop computers, which means that your site will have to be scaled down in order to fit properly on these devices. If the scaling isn't done correctly or the images aren't optimized for mobile viewing, then it's going to look awful. Make sure you website developers concentrate fully on mobile responsive web design.

Having a visually unappealing website can deter people from wanting to use your products or services.

You should have a visually appealing website, as it is one of the deciding factors in whether or not visitors stay on your site.

Visitors will judge how much value you provide based on the appearance of your website. If someone doesn't like what they see when they land on your site, they will look for other websites that provide them with more value and/or appeal to their eyes.

If a visitor does not like how yours looks compared to other sites, then it may be because it is poorly designed—and if this happens often enough, then people might choose not to use any services from you at all!

A poor user experience will cause people to leave your website and not come back, which may hurt your overall traffic numbers and damage your ability to convert that traffic into leads or sales.

A poor user experience can lead to lost customers, revenue, leads and sales. To avoid this problem: make sure your website is easy to use with a good layout that's easy to navigate around. Also make sure you have a professional looking design — don't use clip art!

Takeaway A poorly designed website can turn potential customers away from your business.

There are many factors that can affect the user experience of a website. Poor design, poor content, and poor SEO are all issues that will likely turn potential customers away from your business. Takeaway A poorly designed website can turn potential customers away from your business.

If you have an old site or one that isn’t optimized for mobile devices, it might be time to consider hiring a professional web designer to help improve the overall look and feel of your company website.


The bottom line is that you need to put in the time and effort to create a good website. It doesn't have to be fancy or complicated, but it does need to be functional and easy for your users to navigate through. If you don't want your business's online presence to be an eyesore, then search for someone who knows how important web design is and can help you create something beautiful!

If you want to give the right brand message to potential clients visiting your website, Swift Digital has in-house teams based in London to take your brand through every stage that is required, from brand creation and brand updating, to website design and bespoke website development, right through to website hosting, support and full search engine optimisation.

Call us today to discuss your requirements

020 8447 4540


Blog article information

Blog article date: 12 th Aug 2022
Posted by Mary B
Tags website design; website development; branding; graphic design

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